The landscape for Consumer Products organizations is rapidly changing. This sector is very diverse by nature, but regardless of product portfolio, and the way the Supply chain operates, one area that remains consistent and paramount to its success, is the necessity to put the consumer at the center of everything they do.
Technology In a New Era
Consumers have become increasingly connected through the advancement of technology. They have greater visibility, more options, and a more demanding attitude which poses a digital dilemma for organizations. The Modern Consumer is in the driving seat with product and service reviews, pricing battles, around the clock shopping, and speed of delivery.
Surprisingly, the “creation” of plastic is one of the lower carbon footprint culprits compared to other materials, however far too much ends up in our oceans or landfill. The conundrum that needs to be solved, is how to reduce the volume of virgin plastic, and accelerate the processing and usage of recycled plastic, to help drive a circular economy.
Organizations have experienced a significant demand by their consumers for products that have a positive impact on their wellness. From household cleaning products through to skincare, sanitizers, and supplements, the Modern Consumer wants confidence that what they are using and applying, is both safe to their health, and to our planet.
How We Can Help
Turning challenges into opportunities, and opportunities to organizational growth, requires a team of talented professionals who can connect the Supply Chain from farm to table. Hunter Shore Group understands the Food & Beverage landscape better than most. We lead the way when it comes to appointing leaders and experts that ensure the brands we love, remain loved, by the Modern Consumer.